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ArtyA butterfly design gets new life in high-end flying tourbillon

WATCHPRO - By Joe Peskett

ArtyA Watch Blog Press WatchPro Butterfly Delicacy Tourbillon Earth.jpg

Luxury Swiss watch brand ArtyA has created a new timepiece, inspired by one of its first designs, the Butterfly.

The Butterfly Delicacy Tourbillon 1/1 combines designer Yvan Arpa’s butterfly dials with a toubillon, one of watchmaking’s traditional complications.

A whole, real butterfly features on the dial of each timepiece and it is designed to be a miniature work of art.

The brand insists that successfully incorporating genuine butterfly wings within the dial was under the strict control of the relevant authorities, and with their full consent.

ArtyA says the timepieces are representative of the company: “unique, tailor-made watches that are highly creative – and completely unprecedented in the field of watchmaking”.

Yvan Arpa said: “Our collections used to be very much focused on a man’s world; the Butterfly line brings a gentle breeze of something new, enabling us to engage a whole new gamut of sensibilities.”

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