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ArtyA butterfly design gets new life in high-end flying tourbillon

WATCHPRO - By Joe Peskett

ArtyA Watch Blog Press WatchPro Butterfly Delicacy Tourbillon Earth.jpg

Luxury Swiss watch brand ArtyA has created a new timepiece, inspired by one of its first designs, the Butterfly.

The Butterfly Delicacy Tourbillon 1/1 combines designer Yvan Arpa’s butterfly dials with a toubillon, one of watchmaking’s traditional complications.

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A whole, real butterfly features on the dial of each timepiece and it is designed to be a miniature work of art.

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The brand insists that successfully incorporating genuine butterfly wings within the dial was under the strict control of the relevant authorities, and with their full consent.

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ArtyA says the timepieces are representative of the company: “unique, tailor-made watches that are highly creative – and completely unprecedented in the field of watchmaking”.

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Yvan Arpa said: “Our collections used to be very much focused on a man’s world; the Butterfly line brings a gentle breeze of something new, enabling us to engage a whole new gamut of sensibilities.”

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